The Premier League has some unique badges which are renowned worldwide, while others are better off forgotten.
From West Ham’s addition of ‘London’ to their new crest to Manchester United’s iconic Devil, there are certainly highs and lows.
A club’s logo can say a lot about a team – it follows you after all. No matter where you are represented, the badge sticks to you like glue.
It is what makes sides recognisable all around the globe.
Changing them can certainly cause a stir among supporters used to tradition when it comes to the club they love.
Looking at the teams in the top flight this term, Starsport has analysed the best and worst on offer these days.
20 – Norwich
If you’re looking for the definition of ugly, then look no further than Norwich’s basic yellow canary surrounded by green while all shaped in uninspired fashion. Relegation material for sure. No wonder they’re bottom of the Premier League table too.
19 – Manchester City
For all the money and investment City have made over the past decade, the only area they truly went backwards was with their badge. A throwback to life between the 70s, 80s and 90s, but it’s hardly going to get them on the map globally. Rarely does a simple circle work. Far too Pro Evo for our liking. #BringBackTheEagle
18 – Watford
A regular low in the standings when discussions of badges arise. The red stag wants out for sure. But a wasp won’t be returning to Watford’s yellow kits anytime soon either. Fans voted against a new crest in November from 4,000 new potential designs. How their current one remains the preference is beyond us.
17 – West Ham
To go from such tradition with the castles and to replace it with such a small time effort and the inclusion of ‘London’ shows how far West Ham have fallen. Their soul was ripped out by the stadium move, and the badge in front of fans’ heart was torn off too, replaced with one that will never grow on people.
16 – Burnley
Why so much lego? While many clubs are criticised for seemingly using Microsoft Paint or taking inspiration from PlayStation 2 games, those at Turf Moor must have been fans of Snake on old Nokia mobiles. Strange doesn’t cut it.
15 – Bournemouth
The glancing header which just doesn’t make sense. I know it’s windy down on the south coast too, but the slick back hair is peculiar as well. How Sunday League do you have to be as well to have a full-blown football in the centre of your badge, just to remind everyone what sport your playing.
14 – Brighton
What did we say earlier? No basic circles! We have little problem with the colours but Brighton’s badge needs more than just a soaring seagull. As a regular of the Premier League now like Bournemouth, it’s time they stepped up their game off the pitch.
13 – Crystal Palace
The eagle certainly stands out like a sore thumb now. There’s no confusion over the association to Palace. But it’s just too loud. As a result, the shape is too obscure going round the top. It’s almost impossible to draw too. How are kids meant to replicate it when recreating their beloved club’s logo?
12 – Wolves
Potentially one of the most debatable crests of all – and we have determined it’s too tough to call. A mid-table spot for Wolves feels about right. The colours are decent, and at least their animal is intimidating. But the lack of, well, anything, on their logo is weird at the same time. Can’t be that hard to fit ‘WOLVES’ somewhere.
11 – Tottenham
Hats off to Spurs for going rogue and trying something new. It’s arguably not even a crest, as their cockerel stands proud alone on top of the ball. The writing round the bottom works for shaping it somewhat, but there’s no getting away from the thought that something’s missing…
10 – Aston Villa
Villa have been careful with their alterations down the years. Minimalistic changes have been made to ensure they don’t toy with traditions and wind up the fanbase. And in all honesty, that’s fair enough. If it ain’t broke, don’t fix it. The lion and the colours are sound. End of.
9 – Everton
“Nothing but the best is good enough”. How about ninth spot? Pretty much the region in the league Everton fans have been used to since the turn of the millennium. They were up and down under David Moyes, and not much has changed since. The Lock-Up curling round in the centre remains a constant. Can’t knock tradition…
8 – Chelsea
Remember when we said no basic circles? This is how you make things work. This is a relationship which has had some counselling and made the best of it. Right, where were we? The blends of colours is very attractive, and the sizes are spot on too. Good going.
7 – Sheffield United
High flying in the Premier League table and things are only getting better for the Blades. The swords are exactly what fans are after. Make your club feared. Make it intimidating for other teams. Sheffield United have finally done that on the pitch this season at the top level. Life is good in the red half of Sheffield…
6 – Southampton
While there are plenty of traits of a torrid attempt with the Saints’ crest, it weirdly works. The tree and the river definitely look like something a six-year-old has drawn. But the layout of the scarf, the halo on the ball, the team name across the base – delightful. A warm fuzzy feeling builds inside. Naaawwwww.
5 – Arsenal
Wind back almost two decades ago, and there was a fear that the Gunners had thrown away their identity. Add their move from Highbury to that, and you’d find it hard to argue. But Arsenal’s clean crest has grown on the modern fan who were less associated to the old style. It was probably ahead of the time.
4 – Leicester
The best circular effort going. The Foxes put themselves firmly on the map in 2016 by stunning the world of football. And their logo is memorable enough to keep carrying them. The colouring is top drawer, while few animals are more intimidating than a fox. Just don’t say that to Wolves.
3 – Manchester United
You can’t get much more iconic than Manchester United’s universally recognised logo. How could they ever move away from something which is about as recognisable as Google or Apple. It still provides association for United fans and rival supporters of the United of old who were hard to beat and impossible to write off. How times have changed…
2 – Liverpool
The Reds have often had to settle for second in the Premier League era, and while that will finally end in the title race this season, they don’t quite have the edge in our badge rankings. It’s a fantastic, iconic logo. It’s hard to have any criticisms. And we’re happy for Liverpool fans to even call us out… but please don’t. It makes us sad.
1 – Newcastle United
Top dogs are Steve Bruce’s Magpies. Now read that, because it will never be said again in any context. Newcastle, though, are a club which scream tradition and their fans have proven they will fight to the end for their team. The two seahorses help shape the badge perfectly. And few teams’ crests outside Europe’s elite clubs are as recognisable as Newcastle’s.