Adidas are launching an investigation after vile Twitter trolls hijacked their campaign to launch the new Arsenal home kit.
The sports brand released a tool on Twitter that allowed supporters to view their own user handle on the back of the new shirt.
However, the campaign was soon inundated by users who decided to plaster offensive slogans in place of their name.
Adidas faced a huge backlash after their Twitter campaign was hijacked by some sick users
One user created the handle @GasAllJewss in order to get it printed on the back of the top
Slogans on the back of tops such as ‘DieALLN******’ has led adidas to launch an investigation
One name branded across the back of the top was ‘Innocent_Hitler’, while others referenced Hillsborough and Madeleine McCann.
Another user decided to publish the name ‘GasAllJewss’ on the back of the strip. Another said ‘DieALLN******’.
Witnessing the sick ordeal unfold, Twitter users alerted adidas to the problem.
One wrote: ‘Someone needs to get out of bed and do some damage control.’
Adidas released a statement to the Huffington Post on Tuesday, in which they wrote: ‘As part of our partnership launch with Arsenal we have been made aware of the abuse of a Twitter personalisation mechanic created to allow excited fans to get their name on the back of the new jersey.
‘Due to a small minority creating offensive versions of this we have immediately turned off the functionality and the Twitter team will be investigating.’
It is not the first time that a social media campaign has gone wrong.
Walkers crisps inadvertently had Gary Lineker holding up images of notorious criminals when they asked users to submit portraits of themselves for the Match of the Day host to display.
And the National Lottery also came unstuck when trolls hijacked their bid to get Team GB athletes to hold up messages of thanks after the World Championships in 2017.
Walkers also came unstuck with a social media campaign which was hijacked by trolls
Trolls ruined a National Lottery campaign to thank fans at the 2017 World Championships